https://w2bagency.com/blog Ideas, decisions, and field notes on SEO, GEO, AEO, web development, and workflow automation. Written by people who ship, not generated to fill space. en https://w2bagency.com/blog/webflow-to-astro https://w2bagency.com/blog/webflow-to-astro Thu, 08 Oct 2026 00:00:00 GMT Moving from Webflow to Astro: when cost and lock-in justify leaving, when to stay, and the URL, asset and form traps that cost rankings. https://w2bagency.com/blog/vetrelle-online-store-w2b https://w2bagency.com/blog/vetrelle-online-store-w2b Sat, 03 Oct 2026 00:00:00 GMT Vetrelle is W2B's online store for Colombian shops that sell on Instagram, TikTok and WhatsApp. What it does, why we built it, and who it is not for. https://w2bagency.com/blog/generative-engine-optimization-for-b2b https://w2bagency.com/blog/generative-engine-optimization-for-b2b Tue, 18 Aug 2026 00:00:00 GMT In B2B the search volume is tiny and the deal is large, so the page that earns the citation is almost never your blog. Here is what to build instead. https://w2bagency.com/blog/llms-txt-adoption-study https://w2bagency.com/blog/llms-txt-adoption-study Tue, 18 Aug 2026 00:00:00 GMT We measured robots.txt, llms.txt and schema on the 63 sites that rank for GEO and AEO agency queries. A third of those llms.txt files fail the spec. https://w2bagency.com/blog/reddit-chatgpt-citations-collapse https://w2bagency.com/blog/reddit-chatgpt-citations-collapse Tue, 18 Aug 2026 00:00:00 GMT On 14 August, Reddit's share of ChatGPT Search citations fell from 3.8% to under 1%. The source that measured it says it does not know why. https://w2bagency.com/blog/ai-model-releases-search-impact https://w2bagency.com/blog/ai-model-releases-search-impact Wed, 12 Aug 2026 00:00:00 GMT Every release this month sorted into three buckets: changes what gets cited, changes how you work, changes nothing for you. Most of it lands in the third. https://w2bagency.com/blog/ai-overviews-click-decline https://w2bagency.com/blog/ai-overviews-click-decline Wed, 12 Aug 2026 00:00:00 GMT The 58% figure is real and widely misread. What it measures, why the loss lands on informational queries, and how to find which of your pages is exposed. https://w2bagency.com/blog/generative-engine-optimization-cost https://w2bagency.com/blog/generative-engine-optimization-cost Wed, 12 Aug 2026 00:00:00 GMT Generative engine optimization cost: published ranges from four sources, what actually moves your quote, and the question nobody asks before signing. https://w2bagency.com/blog/google-ai-search-rules https://w2bagency.com/blog/google-ai-search-rules Wed, 12 Aug 2026 00:00:00 GMT Google documented an opt-out control, an impressions report, and a list of things you do not need to do. What each one actually means for your site. https://w2bagency.com/blog/astro-vs-wordpress https://w2bagency.com/blog/astro-vs-wordpress Sat, 01 Aug 2026 00:00:00 GMT Astro vs WordPress decided by editorial workflow, not benchmarks: who edits your site and how often points to one stack, and the SEO layer is identical in both. https://w2bagency.com/blog/can-chatgpt-read-your-website https://w2bagency.com/blog/can-chatgpt-read-your-website Sat, 01 Aug 2026 00:00:00 GMT Four things decide whether ChatGPT can read your website: crawler access, rendering, structure and grounding. How to check each, in the order that matters. https://w2bagency.com/blog/core-web-vitals-what-to-fix-first https://w2bagency.com/blog/core-web-vitals-what-to-fix-first Sat, 01 Aug 2026 00:00:00 GMT To improve Core Web Vitals, fix LCP first: it is where business sites fail, and its causes drag the other two metrics with them. Here is the repair order. https://w2bagency.com/blog/n8n-vs-trigger-dev https://w2bagency.com/blog/n8n-vs-trigger-dev Sat, 01 Aug 2026 00:00:00 GMT n8n vs trigger.dev solve different problems. Four signals tell you a workflow has outgrown a visual builder, and most production setups run both. https://w2bagency.com/blog/ai-automation-small-business https://w2bagency.com/blog/ai-automation-small-business Sat, 11 Jul 2026 00:00:00 GMT A process-first playbook for small businesses: a 3-question test to pick the right task, three starter AI automations end to end, and where they go wrong. https://w2bagency.com/blog/ai-search-updates https://w2bagency.com/blog/ai-search-updates Sat, 11 Jul 2026 00:00:00 GMT AI Overviews now hit half of searches and ChatGPT added ads. What changed in AI search this quarter, and the three moves that keep your brand cited. https://w2bagency.com/blog/how-to-choose-a-geo-agency https://w2bagency.com/blog/how-to-choose-a-geo-agency Sat, 11 Jul 2026 00:00:00 GMT A buyer's guide to hiring a GEO agency: what one actually does, five things to verify, and the red flags that mean it is an SEO agency in disguise. https://w2bagency.com/blog/how-to-do-generative-engine-optimization https://w2bagency.com/blog/how-to-do-generative-engine-optimization Sat, 11 Jul 2026 00:00:00 GMT How to do generative engine optimization in four steps: make pages quotable, ship schema and llms.txt, let AI crawlers in, then measure your citation rate. https://w2bagency.com/blog/llms-txt-examples https://w2bagency.com/blog/llms-txt-examples Sat, 11 Jul 2026 00:00:00 GMT See a real, annotated llms.txt file, then copy a fill-in-the-blanks template and validate it. The examples come from the exact file we serve on this site. https://w2bagency.com/blog/best-generative-engine-optimization-tools https://w2bagency.com/blog/best-generative-engine-optimization-tools Thu, 25 Jun 2026 00:00:00 GMT Judge generative engine optimization tools by one thing: do they measure whether AI assistants cite you. An agency-neutral framework, and when to skip them. https://w2bagency.com/blog/what-is-answer-engine-optimization https://w2bagency.com/blog/what-is-answer-engine-optimization Sat, 13 Jun 2026 00:00:00 GMT Answer Engine Optimization (AEO) wins the direct-answer slots: snippets, AI Overviews, People Also Ask. Here's the 2026 playbook to do it on your own site. https://w2bagency.com/blog/how-to-optimize-for-ai-search https://w2bagency.com/blog/how-to-optimize-for-ai-search Mon, 08 Jun 2026 00:00:00 GMT How to optimize for AI search in seven steps: question-shaped queries, citable passages, llms.txt, schema, a consistent entity, mentions and tracking. https://w2bagency.com/blog/n8n-vs-make-vs-zapier https://w2bagency.com/blog/n8n-vs-make-vs-zapier Mon, 08 Jun 2026 00:00:00 GMT n8n vs Make vs Zapier, head to head: pick your automation tool by budget, hosting, team skill and run volume, with a one-line rule for each platform. https://w2bagency.com/blog/how-to-get-cited-by-chatgpt https://w2bagency.com/blog/how-to-get-cited-by-chatgpt Sat, 02 May 2026 00:00:00 GMT A 30-day sprint to get cited by ChatGPT, Perplexity, Claude and Google AI Overviews, with the 20-prompt panel and answer-capsule templates we run here. https://w2bagency.com/blog/seo-vs-geo-vs-aeo https://w2bagency.com/blog/seo-vs-geo-vs-aeo Sat, 02 May 2026 00:00:00 GMT SEO, GEO and AEO are three disciplines for three search surfaces. They share four levers and diverge at the end. How to ship all three as one practice. https://w2bagency.com/blog/what-is-generative-engine-optimization https://w2bagency.com/blog/what-is-generative-engine-optimization Sat, 02 May 2026 00:00:00 GMT What is generative engine optimization? GEO makes AI assistants cite your site. The 4 levers, a ready checklist, and the stack you can ship in a week. https://w2bagency.com/blog/what-is-llms-txt https://w2bagency.com/blog/what-is-llms-txt Sat, 02 May 2026 00:00:00 GMT What is llms.txt? The official spec annotated in plain English, a copy-ready production example, and a 20-minute setup guide for ChatGPT and Perplexity.