The right stack — for the right outcome.
We build in Astro, React 19, WordPress, and headless WordPress. We pick the stack that fits how your team writes, how your business scales, and how fast your customers expect the page to feel — not the stack that is trendiest this quarter.
How do we approach web development?
A high-performance website is not a stack choice — it is a fit between editorial workflow, scale, performance budget, and conversion goals. We build in Astro and React 19 when the brief calls for JAMstack speed and a modern component model. We build in WordPress with custom themes when the team needs a familiar, content-first editor. We build headless WordPress (WP backend feeding an Astro or React frontend) when both speed and editorial familiarity are non-negotiable. Every build ships Core Web Vitals optimization, semantic HTML, accessibility checks, OG and Twitter Card meta, schema markup, and a sitemap from day one. Every project is conversion-engineered: information architecture, CTA hierarchy, form analytics, and load performance treated as features, not afterthoughts. You get a site that ranks, converts, and you can actually edit.
What's included
Stack selection workshop
Guided decision: Astro, React 19, WordPress custom theme, headless WordPress, or hybrid. Based on editorial workflow, performance budget, and roadmap.
Information architecture and wireframes
Conversion-engineered IA: page-type mapping, CTA placement, form flows, internal link mesh designed for crawl depth and topical authority.
Build with the right stack
Astro + React islands for static-first speed. WordPress with custom theme + ACF/Gutenberg blocks for editorial flexibility. Headless WordPress + Astro/Next for both.
Core Web Vitals optimization
LCP, INP, and CLS budgets enforced through font self-hosting, image strategy (AVIF/WebP, lazy loading, responsive sizes), and route-level code splitting.
SEO and schema baseline
Canonical, hreflang, OG, Twitter Cards, robots, sitemap, and Organization + WebPage + relevant entity schema configured before launch.
Handoff and hosting
Vercel, Netlify, Cloudflare Pages, or managed WordPress (Kinsta, WP Engine). Documented deploy process, env-var setup, and editor onboarding session.
How we work
Discovery and stack selection
Week 1. We map editorial workflow, scale plans, performance budget, and SEO ambitions to the right stack — Astro, WordPress, or headless WordPress.
Wireframes and IA
Weeks 1–2. Conversion-engineered information architecture and clickable wireframes before a single component is built.
Build
Weeks 2–6. Build in your selected stack with Tailwind, accessibility checks, and Core Web Vitals budgets enforced through CI.
Measure and optimize
Weeks 5–8. Lighthouse passes, real-user CWV from CrUX, INP regression checks, and conversion baseline before public launch.
Handoff and editor onboarding
Final week. Deploy, env vars, custom Gutenberg blocks or Astro content collections explained, and a recorded editor walkthrough.
Tools and platforms
Astro 6
Static-first multi-page sites with React islands. Default for new builds with strong SEO needs.
React 19
Interactive islands and full SPA dashboards when the brief warrants client-side complexity.
WordPress
Custom themes with Gutenberg, ACF, and minimal-plugin philosophy. Familiar editor experience for content-led teams.
Headless WordPress
WP backend (REST or GraphQL via WPGraphQL) feeding an Astro or Next.js frontend. Editorial familiarity meets edge speed.
Tailwind CSS
Utility-first styling. Fast iteration without CSS sprawl.
Vercel / Netlify / Cloudflare
Edge deployment, preview branches, and instant rollbacks. Managed WordPress on Kinsta or WP Engine when WP is the stack.
Frequently asked questions
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When should I choose WordPress vs Astro vs headless WordPress?
Choose WordPress when your team writes daily and editorial familiarity matters more than absolute speed. Choose Astro when the site is mostly static or marketing-driven and you want sub-1-second LCP. Choose headless WordPress when you need both: WP editor experience with an Astro or Next frontend on the edge.
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How long does a typical project take?
Marketing site (5–15 pages) in Astro or WordPress: 4–6 weeks. Content-heavy WordPress build with custom theme and 30+ templates: 6–10 weeks. Headless WordPress with custom Astro frontend: 8–12 weeks. Timelines assume content is ready when build starts; copywriting can be added as a separate workstream.
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Will my non-technical team be able to edit the site?
Yes — that is a core requirement, not an afterthought. WordPress sites get custom Gutenberg blocks tailored to your content patterns. Astro sites get content collections (typed Markdown/MDX) or a connected headless CMS like Sanity. Headless WordPress retains the standard WP editor your team already knows.
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How do you handle Core Web Vitals and INP performance?
We treat LCP, INP, and CLS as build budgets, not post-launch optimizations. Self-hosted fonts with size-adjust, AVIF or WebP images with explicit dimensions, route-level code splitting, and minimal client-side JavaScript. Every PR runs Lighthouse in CI and we monitor real-user data from CrUX after launch.
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Can you build e-commerce?
Yes. WooCommerce on WordPress for catalogs under ~5,000 SKUs and tight WordPress integration. Shopify when merchant tooling and payments need to be best-in-class. Custom-built (Astro + Stripe + a headless commerce backend like Medusa) when the brief requires unique flows that mass platforms cannot deliver well.
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What happens after launch?
You own the code and the hosting. We document the deploy process, custom Gutenberg blocks or Astro content collections, env-var setup, and CMS workflows. Ongoing retainers cover performance monitoring, content updates, A/B tests, and feature additions — but you are not locked in.
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Learn moreReady to dig in?
Tell us about the project, or grab a slot on the calendar — both go to the same team.