Notes from the W2B team.
Ideas, decisions, and field notes on SEO, GEO, AEO, web development, and workflow automation. Written by people who ship, not generated to fill space.
25 articles
- WEBWeb Development
Vetrelle: Why a Web Agency Built Its Own Store Platform
Vetrelle is W2B's online store for Colombian shops that sell on Instagram, TikTok and WhatsApp. What it does, why we built it, and who it is not for.
Read article - GEOSearch Dominance
GEO for B2B: What Changes When a Committee Does the Buying
In B2B the search volume is tiny and the deal is large, so the page that earns the citation is almost never your blog. Here is what to build instead.
Read article - GEOSearch Dominance
We Checked 63 AI Visibility Agencies. Half Publish llms.txt.
We measured robots.txt, llms.txt and schema on the 63 sites that rank for GEO and AEO agency queries. A third of those llms.txt files fail the spec.
Read article - AIAI News
Reddit Lost 86% of Its ChatGPT Citations in One Day
On 14 August, Reddit's share of ChatGPT Search citations fell from 3.8% to under 1%. The source that measured it says it does not know why.
Read article - AIAI News
AI Model Releases, August 2026: What Changes for Your Visibility
Every release this month sorted into three buckets: changes what gets cited, changes how you work, changes nothing for you. Most of it lands in the third.
Read article - AIAI News
AI Overviews Cut Clicks 58%. What That Number Actually Measures
The 58% figure is real and widely misread. What it measures, why the loss lands on informational queries, and how to find which of your pages is exposed.
Read article - GEOSearch Dominance
How Much Does Generative Engine Optimization Cost? Ranges for 2026
Generative engine optimization cost: published ranges from four sources, what actually moves your quote, and the question nobody asks before signing.
Read article - GEOSearch Dominance
Google's AI Search Rules: The Opt-Out and What You Can Stop Doing
Google documented an opt-out control, an impressions report, and a list of things you do not need to do. What each one actually means for your site.
Read article - WEBWeb Development
Astro vs WordPress: How to Pick the Right One for a Business Site
Astro vs WordPress decided by editorial workflow, not benchmarks: who edits your site and how often points to one stack, and the SEO layer is identical in both.
Read article - GEOSearch Dominance
Can ChatGPT Read Your Website? Four Checks That Decide It
Four things decide whether ChatGPT can read your website: crawler access, rendering, structure and grounding. How to check each, in the order that matters.
Read article - WEBWeb Development
Core Web Vitals: What to Fix First on a Business Website
To improve Core Web Vitals, fix LCP first: it is where business sites fail, and its causes drag the other two metrics with them. Here is the repair order.
Read article - n8nWorkflow Automation
n8n vs trigger.dev: When a Workflow Needs Real Code
n8n vs trigger.dev solve different problems. Four signals tell you a workflow has outgrown a visual builder, and most production setups run both.
Read article - n8nWorkflow Automation
AI Automation for Small Business: Automate the Simple Processes First
A process-first playbook for small businesses: a 3-question test to pick the right task, three starter AI automations end to end, and where they go wrong.
Read article - GEOSearch Dominance
AI Search Updates: What Changed in Q2 2026 and What It Means for You
AI Overviews now hit half of searches and ChatGPT added ads. What changed in AI search this quarter, and the three moves that keep your brand cited.
Read article - GEOSearch Dominance
How to Choose a Generative Engine Optimization (GEO) Agency
A buyer's guide to hiring a GEO agency: what one actually does, five things to verify, and the red flags that mean it is an SEO agency in disguise.
Read article - GEOSearch Dominance
How to Do Generative Engine Optimization: A Step-by-Step Guide
How to do generative engine optimization in four steps: make pages quotable, ship schema and llms.txt, let AI crawlers in, then measure your citation rate.
Read article - GEOSearch Dominance
llms.txt Examples and a Copy-Ready Template (With a Real File)
See a real, annotated llms.txt file, then copy a fill-in-the-blanks template and validate it. The examples come from the exact file we serve on this site.
Read article - GEOSearch Dominance
Best Generative Engine Optimization Tools (2026)
Judge generative engine optimization tools by one thing: do they measure whether AI assistants cite you. An agency-neutral framework, and when to skip them.
Read article - GEOSearch Dominance
What Is Answer Engine Optimization (AEO)? The 2026 Playbook
Answer Engine Optimization (AEO) wins the direct-answer slots: snippets, AI Overviews, People Also Ask. Here's the 2026 playbook to do it on your own site.
Read article - GEOSearch Dominance
How to Optimize for AI Search: A 7-Step 2026 Playbook
How to optimize for AI search in seven steps: question-shaped queries, citable passages, llms.txt, schema, a consistent entity, mentions and tracking.
Read article - n8nWorkflow Automation
n8n vs Make vs Zapier: Which Automation Tool to Choose in 2026
n8n vs Make vs Zapier, head to head: pick your automation tool by budget, hosting, team skill and run volume, with a one-line rule for each platform.
Read article - GEOSearch Dominance
How to Get Cited by ChatGPT in 2026: A Practitioner's Playbook
A 30-day sprint to get cited by ChatGPT, Perplexity, Claude and Google AI Overviews, with the 20-prompt panel and answer-capsule templates we run here.
Read article - GEOSearch Dominance
SEO vs GEO vs AEO: What's the Difference and Why It Matters in 2026
SEO, GEO and AEO are three disciplines for three search surfaces. They share four levers and diverge at the end. How to ship all three as one practice.
Read article - GEOSearch Dominance
What Is Generative Engine Optimization? 2026 Guide + Playbook
What is generative engine optimization? GEO makes AI assistants cite your site. The 4 levers, a ready checklist, and the stack you can ship in a week.
Read article - GEOSearch Dominance
What Is llms.txt? The Spec, a Real Example + 20-Min Setup
What is llms.txt? The official spec annotated in plain English, a copy-ready production example, and a 20-minute setup guide for ChatGPT and Perplexity.
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