Notes from the W2B team.
Ideas, decisions, and field notes on SEO, GEO, AEO, web development, and workflow automation. Written by people who ship, not generated to fill space.
24 articles
- GEOSearch Dominance
GEO for B2B: What Changes When a Committee Does the Buying
In B2B the search volume is tiny and the deal is large, so the page that earns the citation is almost never your blog. Here is what to build instead.
Read article - GEOSearch Dominance
We Checked 63 AI Visibility Agencies. Half Publish llms.txt.
We measured robots.txt, llms.txt and schema on the 63 sites that rank for GEO and AEO agency queries. A third of those llms.txt files fail the spec.
Read article - AIAI News
Reddit Lost 86% of Its ChatGPT Citations in One Day
On 14 August, Reddit's share of ChatGPT Search citations fell from 3.8% to under 1%. The source that measured it says it does not know why.
Read article - AIAI News
AI Model Releases, August 2026: What Changes for Your Visibility
Every release this month sorted into three buckets: changes what gets cited, changes how you work, changes nothing for you. Most of it lands in the third.
Read article - AIAI News
AI Overviews Cut Clicks 58%. What That Number Actually Measures
The 58% figure is real and widely misread. What it measures, why the loss lands on informational queries, and how to find which of your pages is exposed.
Read article - GEOSearch Dominance
How Much Does Generative Engine Optimization Cost? Ranges for 2026
Published ranges from four sources dated November 2025 to July 2026, what actually moves your quote, and the question nobody asks: what should this be saving you?
Read article - GEOSearch Dominance
Google's AI Search Rules: The Opt-Out and What You Can Stop Doing
Google documented an opt-out control, an impressions report, and a list of things you do not need to do. What each one actually means for your site.
Read article - WEBWeb Development
Astro vs WordPress: How to Pick the Right One for a Business Site
Astro vs WordPress decided by editorial workflow, not benchmarks: who edits your site and how often points to one stack, and the SEO layer is identical in both.
Read article - GEOSearch Dominance
Can ChatGPT Read Your Website? Four Checks That Decide It
Four things decide whether ChatGPT can use your site: crawler access, rendering, structure and grounding. Here is how to check each one, in the order that matters.
Read article - WEBWeb Development
Core Web Vitals: What to Fix First on a Business Website
Fix LCP first. It is where business sites actually fail, its usual causes drag the other two metrics with them, and it is the cheapest of the three to repair. Here is the order.
Read article - n8nWorkflow Automation
n8n vs trigger.dev: When a Workflow Needs Real Code
n8n and trigger.dev solve different shapes of problem. Four signals tell you a workflow has outgrown a visual builder, and most production setups end up running both.
Read article - n8nWorkflow Automation
AI Automation for Small Business: Automate the Simple Processes First
A process-first playbook for small businesses: a 3-question test to pick the right task, three starter AI automations end to end, and where they go wrong.
Read article - GEOSearch Dominance
AI Search Updates: What Changed in Q2 2026 and What It Means for You
AI Overviews now hit roughly half of searches and ChatGPT added ads. Here is what changed in AI search this quarter, and the three moves that keep your brand visible and cited.
Read article - GEOSearch Dominance
How to Choose a Generative Engine Optimization (GEO) Agency
A buyer's guide to hiring a GEO agency: what one actually does, five things to verify, the questions to ask, and the red flags that mean it is an SEO agency in disguise.
Read article - GEOSearch Dominance
How to Do Generative Engine Optimization: A Step-by-Step Guide
Generative engine optimization is a four-step loop: make pages quotable, ship schema and llms.txt, let AI crawlers in, then measure citation rate. Here is the runbook we use.
Read article - GEOSearch Dominance
llms.txt Examples and a Copy-Ready Template (With a Real File)
See a real, annotated llms.txt file, then copy a fill-in-the-blanks template and validate it. The examples come from the exact file we serve on this site.
Read article - GEOSearch Dominance
Best Generative Engine Optimization Tools (2026): A Criteria-First Guide
Choosing generative engine optimization tools? Judge them by one thing: do they measure whether AI assistants cite you. An agency-neutral framework, plus when you don't need a tool yet.
Read article - GEOSearch Dominance
What Is Answer Engine Optimization (AEO)? The 2026 Playbook
Answer Engine Optimization (AEO) wins the direct-answer slots: snippets, AI Overviews, People Also Ask. Here's the 2026 playbook to do it on your own site.
Read article - GEOSearch Dominance
How to Optimize for AI Search: A 7-Step 2026 Playbook
How to optimize for AI search in seven steps: target question-shaped queries, write citable passages, ship llms.txt, add schema, align your entity, earn mentions, and track citations.
Read article - n8nWorkflow Automation
n8n vs Make vs Zapier: Which Automation Tool to Choose in 2026
n8n vs Make vs Zapier compared head to head: choose the right automation tool by budget, hosting, team skill, and run volume, with the one-line decision rule for each platform.
Read article - GEOSearch Dominance
How to Get Cited by ChatGPT in 2026: A Practitioner's Playbook
A 30-day operational sprint to get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews, with the 20-prompt panel and answer-capsule templates we run live on this page.
Read article - GEOSearch Dominance
SEO vs GEO vs AEO: What's the Difference and Why It Matters in 2026
SEO, GEO, and AEO are three disciplines for three search surfaces. They share four levers and diverge at the polish layer. Here's how to ship all three as one practice.
Read article - GEOSearch Dominance
What Is Generative Engine Optimization? 2026 Guide + Playbook
Generative engine optimization (GEO) makes AI assistants cite your site. What GEO is, the 4 levers, a ready-to-use checklist, and the minimum viable stack you can ship in a week.
Read article - GEOSearch Dominance
What Is llms.txt? The Spec, a Real Example + 20-Min Setup
llms.txt explained: the official spec (Jeremy Howard) annotated in plain English, a copy-ready production example, and a 20-minute setup guide for ChatGPT and Perplexity.
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