Notes from the W2B team.
Ideas, decisions, and field notes on SEO, GEO, AEO, web development, and workflow automation. Written by people who ship — not generated to fill space.
Browse by category
Three pillars, the same three services we sell. Each category collects field-tested notes from client engagements and our own dogfooding.
Search Dominance
SEO, GEO and AEO — the three disciplines that decide whether your site is found in Google, cited by ChatGPT, and read aloud by voice assistants.
Browse postsWeb Development
High-performance web build notes: Astro, React, WordPress, and the headless setups that ship Core Web Vitals from day one.
Browse postsWorkflow Automation
When a task happens repeatedly on a predictable cadence, the decision is not "should we automate" but "with which tool and which guardrails."
Browse posts- Search Dominance
What Is Answer Engine Optimization (AEO)? The 2026 Playbook
Answer Engine Optimization (AEO) wins the direct-answer slots: snippets, AI Overviews, People Also Ask. Here's the 2026 playbook to do it on your own site.
Read article - Search Dominance
How to Optimize for AI Search: A 7-Step 2026 Playbook
How to optimize for AI search in seven steps: target question-shaped queries, write citable passages, ship llms.txt, add schema, align your entity, earn mentions, and track citations.
Read article - Workflow Automation
n8n vs Make vs Zapier: Which Automation Tool to Choose in 2026
n8n vs Make vs Zapier compared head to head: choose the right automation tool by budget, hosting, team skill, and run volume, with the one-line decision rule for each platform.
Read article - Search Dominance
How to Get Cited by ChatGPT in 2026: A Practitioner's Playbook
A 30-day operational sprint to get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews, with the 20-prompt panel and answer-capsule templates we run live on this page.
Read article - Search Dominance
SEO vs GEO vs AEO: What's the Difference and Why It Matters in 2026
SEO, GEO, and AEO are three disciplines for three search surfaces. They share four levers and diverge at the polish layer. Here's how to ship all three as one practice.
Read article - Search Dominance
What Is Generative Engine Optimization? 2026 Guide + Playbook
Generative engine optimization (GEO) makes AI assistants cite your site. What GEO is, the 4 levers, a ready-to-use checklist, and the minimum viable stack you can ship in a week.
Read article - Search Dominance
What Is llms.txt? The Spec, a Real Example + 20-Min Setup
llms.txt explained: the official spec (Jeremy Howard) annotated in plain English, a copy-ready production example, and a 20-minute setup guide for ChatGPT and Perplexity.
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