Search Dominance

Be the answer — in Google and in AI.

An integrated SEO, GEO, and AEO program designed for how people actually search in 2026: traditional results, AI Overviews, ChatGPT, Perplexity, and voice — covered as one practice, in English and Spanish.

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What does Search Dominance cover?

Search has fragmented. Customers find you in Google's traditional 10 blue links, inside Google AI Overviews, through ChatGPT and Perplexity answers, via voice assistants like Siri and Alexa, and through featured snippets and People Also Ask. Search Dominance is W2B's integrated practice for being present in all of them. We combine traditional SEO (technical health, on-page relevance, backlinks, internal linking, Core Web Vitals) with Generative Engine Optimization (citable 134–167 word passages, llms.txt, schema markup, brand entity signals, sameAs alignment) and Answer Engine Optimization (question-shaped headings, featured-snippet targeting, voice readiness, FAQPage schema). We work bilingually across English and Spanish markets, structure every page for passage-level citation from day one, and report on AI mention share alongside traditional rank tracking. Whether your buyers ask Google, ChatGPT, or Siri, your business should be the answer they get back — earned through evidence, not tricks.

What's included

Technical + AI search audit

Full crawl of indexability, schema coverage, llms.txt, citable-passage density, and brand entity baseline. Prioritized punch list with file-level fixes.

On-page rewrite for citation

H1/H2 restructured into question form, 134–167 word answer passages embedded throughout, FAQ blocks, and a clean internal-link mesh that builds topical authority.

Schema markup

Organization, Service, FAQPage, BreadcrumbList, and Article schemas — designed to win Google rich results and to anchor AI citations.

llms.txt and AI crawler config

Public llms.txt with structured agency and content summary, robots.txt rules for GPTBot / ClaudeBot / PerplexityBot / OAI-SearchBot, and explicit content licensing for AI use.

Brand entity signals

LinkedIn, Clutch, GitHub, YouTube, and Wikidata setup aligned with your Organization schema. AI assistants triangulate identity from these sources.

Reporting dashboard

Keyword rank, Search Console clicks and impressions, AI mention tracking (ChatGPT, Perplexity, Gemini), Core Web Vitals field data, and quarterly strategy reviews.

How we work

01

Audit

Week 1. We measure where you stand on traditional SEO, GEO, and AEO and identify the highest-leverage gaps.

02

Schema + llms.txt foundation

Week 2. We make your site machine-readable for both Google and LLMs before we write a single new word.

03

Content rewrite

Weeks 3–6. We convert thin pages into citable answer blocks, add FAQ schema, and build the internal link mesh.

04

Entity signals

Weeks 4–8 in parallel. We align LinkedIn, Clutch, YouTube, and Wikidata to reinforce the Organization schema.

05

Measure and iterate

Ongoing. Monthly reports on rank, clicks, and AI citations. Quarterly strategy reviews to compound wins.

Tools and platforms

Google Search Console

Authoritative source for indexation, clicks, impressions, and Core Web Vitals.

Google Analytics 4

Conversion attribution and search-driven revenue tracking.

Ahrefs / DataForSEO

Backlink profile, keyword research, and SERP feature tracking.

Schema.org Validator

Continuous schema validation and rich-results readiness checks.

llms.txt + robots.txt

AI crawler permissions and structured site summaries for in-context retrieval.

Custom LLM citation tracker

Recurring queries to ChatGPT, Perplexity, and Gemini to measure mention rate and message accuracy.

Frequently asked questions

  • What is the difference between SEO, GEO, and AEO?

    SEO targets Google's traditional 10 blue links through technical health, on-page relevance, and backlinks. GEO (Generative Engine Optimization) targets citations in AI assistants like ChatGPT, Perplexity, and Google AI Overviews. AEO (Answer Engine Optimization) targets featured snippets, People Also Ask, and voice answers. We work all three together because the same prospect uses all three.

  • How does W2B help us appear in ChatGPT and Google AI answers?

    We combine four levers: a public llms.txt file that LLMs fetch at query time, schema markup (Organization, Service, FAQPage) so AI systems understand entity relationships, citable 134–167 word passages embedded throughout your content, and brand entity signals (LinkedIn, YouTube, Clutch) that reinforce who you are. Citation builds with consistency over time.

  • How long until we see results?

    Traditional SEO ranking for competitive terms typically takes 3–6 months. AI Overview and ChatGPT citations can appear within 4–8 weeks once schema and llms.txt are live and the content is genuinely answer-shaped. AEO and featured-snippet wins are often the fastest, sometimes within the first month for low-competition long-tail queries.

  • What does an audit cover?

    We crawl your full site and score technical SEO (crawlability, indexability, Core Web Vitals, security), content quality (E-E-A-T, depth, citable-passage coverage), schema coverage, AI crawler accessibility (llms.txt, robots.txt), and brand entity signals. You receive a prioritized punch list — Critical, High, Medium, Low — with file-level fixes.

  • How do you measure AI citations?

    We use automated LLM querying (ChatGPT, Perplexity, and Gemini answer recurring buyer-intent questions on a schedule) plus manual sampling. We track citation rate, position when cited, and message accuracy, paired with traditional rank tracking and Search Console click and impression data so you see the full search picture.

  • Do you work in both English and Spanish?

    Yes. We are bilingual and structure SEO/GEO/AEO programs for both markets in parallel — including hreflang, locale-specific schema, and language-specific entity signals. Bilingual coverage often unlocks LATAM and US-Hispanic traffic at meaningfully lower competition than English-only programs.

Ready to dig in?

Tell us about the project, or grab a slot on the calendar — both go to the same team.

Book a discovery call