Search Dominance

Be the answer in Google and in AI.

An integrated SEO, GEO, and AEO program designed for how people actually search in 2026: traditional results, AI Overviews, ChatGPT, Perplexity, and voice, covered as one practice, in English and Spanish.

Book a discovery call

Monthly retainer · quarterly strategy reviews · bilingual EN/ES delivery · written baselines before you sign.

What does Search Dominance cover?

Search has fragmented. Customers find you in Google's traditional 10 blue links, inside Google AI Overviews, through ChatGPT and Perplexity answers, via voice assistants like Siri and Alexa, and through featured snippets and People Also Ask. Search Dominance is W2B's integrated practice for being present in all of them. We combine traditional SEO (technical health, on-page relevance, backlinks, internal linking, Core Web Vitals) with Generative Engine Optimization (citable 134 to 167 word passages, llms.txt, schema markup, brand entity signals, sameAs alignment) and Answer Engine Optimization (question-shaped headings, featured-snippet targeting, voice readiness, FAQPage schema). We work bilingually across English and Spanish markets, structure every page for passage-level citation from day one, and report on AI mention share alongside traditional rank tracking. Whether your buyers ask Google, ChatGPT, or Siri, your business should be the answer they get back, earned through evidence, not tricks.

GEO for SaaS companies

SaaS buyers do their research before they ever land on your pricing page. They ask ChatGPT, Perplexity, and Google AI Overviews about which tool to pick, how it compares, and whether it solves their use case. We tune product pages, comparison pages, and docs into citable passages so AI assistants surface your product when buyers ask the question that matters.

What's included

Technical + AI search audit

Full crawl of indexability, schema coverage, llms.txt, citable-passage density, and brand entity baseline. Prioritized punch list with file-level fixes.

On-page rewrite for citation

H1/H2 restructured into question form, 134 to 167 word answer passages embedded throughout, FAQ blocks, and a clean internal-link mesh that builds topical authority.

Schema markup

Organization, Service, FAQPage, BreadcrumbList, and Article schemas, designed to win Google rich results and to anchor AI citations.

llms.txt and AI crawler config

Public llms.txt with structured agency and content summary, robots.txt rules for GPTBot / ClaudeBot / PerplexityBot / OAI-SearchBot, and explicit content licensing for AI use.

Brand entity signals

LinkedIn, Clutch, GitHub, YouTube, and Wikidata setup aligned with your Organization schema. AI assistants triangulate identity from these sources.

Reporting dashboard with scored audits

Keyword rank, Search Console clicks and impressions, AI mention tracking (ChatGPT, Perplexity, Gemini), and Core Web Vitals field data. We deliver scored audits at three stages (baseline, mid-engagement, and final) so growth is documented, not described.

How we work

01

Audit

We measure where you stand on traditional SEO, GEO, and AEO and identify the highest-leverage gaps.

02

Schema + llms.txt foundation

We make your site machine-readable for both Google and LLMs before we write a single new word.

03

Content rewrite

We convert thin pages into citable answer blocks, add FAQ schema, and build the internal link mesh.

04

Entity signals

In parallel, we align LinkedIn, Clutch, YouTube, and Wikidata to reinforce the Organization schema.

05

Measure and iterate

Ongoing. Monthly reports on rank, clicks, and AI citations. Quarterly strategy reviews to compound wins.

Tools and platforms

Google Search Console

Authoritative source for indexation, clicks, impressions, and Core Web Vitals.

Google Analytics 4

Conversion attribution and search-driven revenue tracking.

Ahrefs / DataForSEO

Backlink profile, keyword research, and SERP feature tracking.

Schema.org Validator

Continuous schema validation and rich-results readiness checks.

llms.txt + robots.txt

AI crawler permissions and structured site summaries for in-context retrieval.

Custom LLM citation tracker

Recurring queries to ChatGPT, Perplexity, and Gemini to measure mention rate and message accuracy.

Frequently asked questions

  • What is the difference between SEO, GEO, and AEO?

    SEO targets Google's traditional 10 blue links through technical health, on-page relevance, and backlinks. GEO (Generative Engine Optimization) targets citations in AI assistants like ChatGPT, Perplexity, and Google AI Overviews. AEO (Answer Engine Optimization) targets featured snippets, People Also Ask, and voice answers. We work all three together because the same prospect uses all three.

  • How does W2B help us appear in ChatGPT and Google AI answers?

    We combine four levers: a public llms.txt file that LLMs fetch at query time, schema markup (Organization, Service, FAQPage) so AI systems understand entity relationships, citable 134 to 167 word passages embedded throughout your content, and brand entity signals (LinkedIn, YouTube, Clutch) that reinforce who you are. Citation builds with consistency over time.

  • How long until we see results?
    Depends on starting point and competition; we commit baselines in writing before you sign. Traditional SEO compounds over months. AI Overview and ChatGPT citations land sooner once schema, llms.txt, and citable passages are in place. AEO and featured-snippet wins for long-tail queries are usually the fastest.

    It depends on starting point and competition, and we set realistic baselines in writing per project before you sign. Traditional SEO ranking for competitive terms compounds over multiple months as Google re-crawls and re-evaluates the site. AI Overview and ChatGPT citations can land sooner once schema, llms.txt, and citable passages are in place, because they read structural signals, not authority alone. AEO and featured-snippet wins for low-competition long-tail queries are often the fastest of the three.

  • What does an audit cover?

    We crawl your full site and score technical SEO (crawlability, indexability, Core Web Vitals, security), content quality (E-E-A-T, depth, citable-passage coverage), schema coverage, AI crawler accessibility (llms.txt, robots.txt), and brand entity signals. You receive a prioritized punch list (Critical, High, Medium, Low) with file-level fixes.

  • How do you measure AI citations?

    We use automated LLM querying (ChatGPT, Perplexity, and Gemini answer recurring buyer-intent questions on a schedule) plus manual sampling. We track citation rate, position when cited, and message accuracy, paired with traditional rank tracking and Search Console click and impression data so you see the full search picture.

  • Do you work in both English and Spanish?

    Yes. We are bilingual and structure SEO/GEO/AEO programs for both markets in parallel, including hreflang, locale-specific schema, and language-specific entity signals. Bilingual coverage often unlocks LATAM and US-Hispanic traffic at meaningfully lower competition than English-only programs.

  • Do you work with SaaS products?
    Yes. SaaS is one of our strongest fits because the buyer journey runs through AI assistants. We tune product, feature, comparison, and docs pages into citable passages so ChatGPT, Perplexity, and AI Overviews surface your product when buyers ask the question that matters in your category.

    Yes. SaaS is one of our strongest fits because the buyer journey runs through AI assistants. We optimize product pages, feature pages, comparison and alternatives pages, and documentation for AI citation: 134 to 167 word answer passages, FAQPage and SoftwareApplication schema, llms.txt with structured product summaries, and brand entity signals (G2, Capterra, GitHub, LinkedIn) that AI tools triangulate. Result: when prospects ask ChatGPT or Perplexity for a recommendation in your category, your product is in the answer.

Ready to dig in?

Tell us about the project, or grab a slot on the calendar. Both go to the same team.

Book a discovery call