Be the answer in Google and in AI.
An integrated SEO, GEO, and AEO program designed for how people actually search in 2026: traditional results, AI Overviews, ChatGPT, Perplexity, and voice, covered as one practice, in English and Spanish.
Monthly retainer · quarterly strategy reviews · bilingual EN/ES delivery · written baselines before you sign.
What does Search Dominance cover?
Search has fragmented. Customers find you in Google's traditional 10 blue links, inside Google AI Overviews, through ChatGPT and Perplexity answers, via voice assistants like Siri and Alexa, and through featured snippets and People Also Ask. Search Dominance is W2B's integrated practice for being present in all of them. We combine traditional SEO (technical health, on-page relevance, backlinks, internal linking, Core Web Vitals) with Generative Engine Optimization (citable 134 to 167 word passages, llms.txt, schema markup, brand entity signals, sameAs alignment) and Answer Engine Optimization (question-shaped headings, featured-snippet targeting, voice readiness, FAQPage schema). We work bilingually across English and Spanish markets, structure every page for passage-level citation from day one, and report on AI mention share alongside traditional rank tracking. Whether your buyers ask Google, ChatGPT, or Siri, your business should be the answer they get back, earned through evidence, not tricks.
GEO for SaaS companies
SaaS buyers build their shortlist before they ever reach your pricing page. They ask ChatGPT which tool fits, they ask Perplexity how you compare to the incumbent, and they read a Google AI Overview that may never link to you. By the time they land on your site the decision is mostly made.
We rewrite the pages that decide that shortlist. Product pages answer one buying question completely, in a passage an assistant can quote whole. Comparison pages and documentation cover the queries buyers actually type, including the ones carrying a competitor name.
Then we measure it. Every month we report how often ChatGPT, Perplexity and Gemini name you for those queries, and which page they pulled the answer from.
GEO for online stores
Shoppers now ask an assistant before they open a store. They ask which product fits their situation, whether a brand is legitimate, and what the reviews actually say. The answer comes back already assembled, with two or three brands named inside it.
We structure product and category pages so an engine can read them: Product and Offer schema carrying real price and availability, specifications written as plain sentences instead of table fragments, and buying guides that answer the exact comparison the assistant is being asked to make.
We also fix what blocks this quietly. Store platforms often load product data with JavaScript, ship category pages with no text, or block AI crawlers by default, and any one of those makes the rest of the work invisible.
GEO for professional services
When someone needs a lawyer, a clinic or a consultant, the first question goes to an assistant, and it is rarely "who is nearby". It is "what are my options", "what should this cost", "do I even have a case". The firm that answered those questions in public is the one that gets named.
We turn what you already explain on every intake call into pages an engine can cite: plain-language explainers, cost and process pages, and specialty or jurisdiction pages that make it obvious who you serve. Each one carries FAQ schema and a passage sized for an assistant to lift.
In regulated fields we keep every claim defensible. Named authors with real credentials, a visible review date, and a source on anything an engine could otherwise get wrong in your name.
Bilingual GEO for English and Spanish markets
A translated site does not rank twice. Spanish-speaking buyers search different terms, phrase questions to assistants differently, and get answers drawn from a different set of sources. A page translated word for word competes for nothing on either side.
We research and write each market on its own. Separate keyword sets, separate page structure where the intent genuinely differs, hreflang wired correctly, and schema that tells engines the two versions are one business rather than duplicate content.
Both languages are handled by the same people doing the work, so nothing is lost in a handoff to a translator who has never seen your product.
What's included
Technical + AI search audit
Full crawl of indexability, schema coverage, llms.txt, citable-passage density, and brand entity baseline. Prioritized punch list with file-level fixes.
On-page rewrite for citation
H1/H2 restructured into question form, 134 to 167 word answer passages embedded throughout, FAQ blocks, and a clean internal-link mesh that builds topical authority.
Schema markup
Organization, Service, FAQPage, BreadcrumbList, and Article schemas, designed to win Google rich results and to anchor AI citations.
llms.txt and AI crawler config
Public llms.txt with structured agency and content summary, robots.txt rules for GPTBot / ClaudeBot / PerplexityBot / OAI-SearchBot, and explicit content licensing for AI use.
Brand entity signals
LinkedIn, Clutch, GitHub, YouTube, and Wikidata setup aligned with your Organization schema. AI assistants triangulate identity from these sources.
Reporting dashboard with scored audits
Keyword rank, Search Console clicks and impressions, AI mention tracking (ChatGPT, Perplexity, Gemini), and Core Web Vitals field data. We deliver scored audits at three stages (baseline, mid-engagement, and final) so growth is documented, not described.
How we work
Audit
We measure where you stand on traditional SEO, GEO, and AEO and identify the highest-leverage gaps.
Schema + llms.txt foundation
We make your site machine-readable before we write a single new word: schema for search engines, llms.txt for the assistants that read it.
Content rewrite
We convert thin pages into citable answer blocks, add FAQ schema, and build the internal link mesh.
Entity signals
In parallel, we align LinkedIn, Clutch, YouTube, and Wikidata to reinforce the Organization schema.
Measure and iterate
Ongoing. Monthly reports on rank, clicks, and AI citations. Quarterly strategy reviews to compound wins.
Tools and platforms
Google Search Console
Authoritative source for indexation, clicks, impressions, and Core Web Vitals.
Google Analytics 4
Conversion attribution and search-driven revenue tracking.
Ahrefs / DataForSEO
Backlink profile, keyword research, and SERP feature tracking.
Schema.org Validator
Continuous schema validation and rich-results readiness checks.
llms.txt + robots.txt
AI crawler permissions and structured site summaries for in-context retrieval.
Custom LLM citation tracker
Recurring queries to ChatGPT, Perplexity, and Gemini to measure mention rate and message accuracy.
Frequently asked questions
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What is the difference between SEO, GEO, and AEO?
SEO targets Google's traditional 10 blue links through technical health, on-page relevance, and backlinks. GEO (Generative Engine Optimization) targets citations in AI assistants like ChatGPT, Perplexity, and Google AI Overviews. AEO (Answer Engine Optimization) targets featured snippets, People Also Ask, and voice answers. We work all three together because the same prospect uses all three.
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How does W2B help us appear in ChatGPT and Google AI answers?
We combine four levers: a public llms.txt file that LLMs fetch at query time, schema markup (Organization, Service, FAQPage) so AI systems understand entity relationships, citable 134 to 167 word passages embedded throughout your content, and brand entity signals (LinkedIn, YouTube, Clutch) that reinforce who you are. Citation builds with consistency over time.
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How long until we see results?
Depends on starting point and competition; we commit baselines in writing before you sign. Traditional SEO compounds over months, and Google AI Overviews move on that same curve because Google grounds them in its core Search ranking systems. Citations inside ChatGPT and Perplexity can land sooner, since those assistants run their own retrieval. AEO and featured-snippet wins for long-tail queries are usually the fastest.
It depends on starting point and competition, and we set realistic baselines in writing per project before you sign. Traditional SEO ranking for competitive terms compounds over multiple months as Google re-crawls and re-evaluates the site. Google AI Overviews move on that same curve, because Google documents that they are grounded in its core Search ranking and quality systems, so no file or markup shortcuts them. Citations inside ChatGPT and Perplexity can land sooner, because those assistants run their own retrieval and read structural signals rather than authority alone. AEO and featured-snippet wins for low-competition long-tail queries are often the fastest of the three.
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What does an audit cover?
We crawl your full site and score technical SEO (crawlability, indexability, Core Web Vitals, security), content quality (E-E-A-T, depth, citable-passage coverage), schema coverage, AI crawler accessibility (llms.txt, robots.txt), and brand entity signals. You receive a prioritized punch list (Critical, High, Medium, Low) with file-level fixes.
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How do you measure AI citations?
We use automated LLM querying (ChatGPT, Perplexity, and Gemini answer recurring buyer-intent questions on a schedule) plus manual sampling. We track citation rate, position when cited, and message accuracy, paired with traditional rank tracking and Search Console click and impression data so you see the full search picture.
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Do you work in both English and Spanish?
Yes. We are bilingual and structure SEO/GEO/AEO programs for both markets in parallel, including hreflang, locale-specific schema, and language-specific entity signals. Bilingual coverage often unlocks LATAM and US-Hispanic traffic at meaningfully lower competition than English-only programs.
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Do you work with SaaS products?
Yes. SaaS is one of our strongest fits because the buyer journey runs through AI assistants. We tune product, feature, comparison, and docs pages into citable passages so ChatGPT, Perplexity, and AI Overviews surface your product when buyers ask the question that matters in your category.
Yes. SaaS is one of our strongest fits because the buyer journey runs through AI assistants. We optimize product pages, feature pages, comparison and alternatives pages, and documentation for AI citation: 134 to 167 word answer passages, FAQPage and SoftwareApplication schema, llms.txt with structured product summaries, and brand entity signals (G2, Capterra, GitHub, LinkedIn) that AI tools triangulate. Result: when prospects ask ChatGPT or Perplexity for a recommendation in your category, your product is in the answer.
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