EA
Einner Ariña
Co-founder, Search & AI visibility
Designs the SEO + GEO + AEO programs that get clients cited by both Google and ChatGPT.
LinkedIn About W2B
A remote-first, bilingual digital team.
W2B Agency is a small, remote-first agency built around three disciplines: search dominance (SEO, GEO, AEO), high-performance web development, and workflow automation. We are bilingual in English and Spanish and we work with businesses anywhere in the world.
Why we exist
Most agencies still optimize for the Google of 2018: blue links, keyword density, link velocity. The buyers we want to help live in a different world — they ask ChatGPT, they read AI Overviews, they expect sub-1-second pages, and they automate everything that does not require judgment. W2B exists to help businesses show up well in that world: cited by AI assistants, ranked in Google, instant on mobile, and unburdened by manual work that software should handle. We are early — but we are early on purpose.
The team
Three co-founders, working in public, with senior backgrounds in search, frontend, and full-stack development. Connect with us on LinkedIn — we reply.
KU
Kevin Urrea
Co-founder, Frontend & performance
Builds the production frontends — Astro, React, WordPress — with a Core Web Vitals budget enforced from day one.
LinkedIn EP
Esteban Padilla
Co-founder, Full-stack & automation
Wires the workflows that disappear manual work — n8n, Zapier, trigger.dev, and AI agents — and the full-stack glue that connects them.
LinkedIn