Co-founder & CEO · Web & Technical SEO
Kevin Urrea
Leads strategy and technical delivery — building fast, high-converting sites and the search + AI visibility that makes them findable.
- Technical SEO
- GEO/AEO
- React
- WordPress
- Core Web Vitals
About W2B
Built by practitioners, not marketers.
We're a new agency, founded in 2026 by three co-founders who have spent years building and measuring what we now offer: web performance, technical SEO, GEO/AEO content, and real automations. Our own site is the first testbed: public and auditable.
Why we exist
Most agencies still sell the SEO of 2018: blue links, keyword density, backlink velocity. But traffic no longer lands only on those ten blue links. It lands in ChatGPT answers, in Google AI Overviews, in Perplexity cards. If your content is not structured for those engines, that traffic gets distributed without you. W2B exists so your business shows up well in both worlds: the traditional search that still converts, and the new generative engines where attention is increasingly decided. No tricks, no inflated promises, just methods we document publicly on our own blog.
What we believe
Three convictions guide every engagement. They are what distinguishes us from generic marketing, and what you put to the test when you hire a new agency.
01
The method is public, the results are measured. Every technique we apply for a client we document first on our blog. If a method cannot survive a public post, it cannot survive a client engagement.
02
We run it in our own house first. This site (Astro 6, llms.txt, full schema, hreflang EN/ES) is our case #1. What we offer is what we already run in production every day.
03
We do not sell what we do not understand. If a service does not fit what we do well, we say so and refer you. A new agency without testimonials only has its judgment, and we protect it.
The team
Three co-founders, working in public, with senior backgrounds in search, frontend, and full-stack delivery. Connect with us on LinkedIn, we reply.
Co-founder & CTO · Full-Stack Development
Esteban Padilla
Architects the full-stack systems behind our builds — Next.js, NestJS and cloud-native deployment pipelines made to scale safely.
- Next.js
- NestJS
- TypeScript
- CI/CD
- Cloud-native
Co-founder & COO · Operations & Security
Einner Ariña
Runs operations and security — the processes, tracking and safeguards that keep every project on time and protected.
- Operations
- Process design
- Project delivery
- Security
- Risk control
Documented on our blog
What we know about GEO, AEO, and speed.
Every post documents a technique we actually use with clients. If it works, we explain it publicly, with sources and steps any team can replicate.
- GEOSearch Dominance replicable
What Is Answer Engine Optimization (AEO)? The 2026 Playbook
Answer Engine Optimization (AEO) wins the direct-answer slots: snippets, AI Overviews, People Also Ask. Here's the 2026 playbook to do it on your own site.
Read article - GEOSearch Dominance replicable
How to Optimize for AI Search: A 7-Step 2026 Playbook
How to optimize for AI search in seven steps: target question-shaped queries, write citable passages, ship llms.txt, add schema, align your entity, earn mentions, and track citations.
Read article - n8nWorkflow Automation replicable
n8n vs Make vs Zapier: Which Automation Tool to Choose in 2026
n8n vs Make vs Zapier compared head to head: choose the right automation tool by budget, hosting, team skill, and run volume, with the one-line decision rule for each platform.
Read article