Search Dominance
SEO, GEO and AEO — the three disciplines that decide whether your site is found in Google, cited by ChatGPT, and read aloud by voice assistants.
Search has fragmented. The same query lands in ten blue links, an AI Overview, a ChatGPT citation list, a Perplexity card, and a voice assistant answer — and each surface rewards different signals. Posts in this category document the field-tested methods we run on client engagements: technical SEO and Core Web Vitals, Generative Engine Optimization for AI assistants (citable passages, llms.txt, entity signals), Answer Engine Optimization for featured snippets and voice, and the schema graph that ties them together. Every article includes the production code or template we run on this very site, so you can verify the technique before you adopt it.
Posts in this category
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How to Get Cited by ChatGPT in 2026: A Practitioner's Playbook
A 30-day operational sprint to get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews — with the 20-prompt panel and answer-capsule templates we run live on this page.
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SEO vs GEO vs AEO: What's the Difference and Why It Matters in 2026
SEO, GEO, and AEO are three disciplines for three search surfaces. They share four levers and diverge at the polish layer. Here's the integrated practice for shipping all three at once.
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What Is Generative Engine Optimization? The 2026 Guide With Working Templates
GEO is how a site earns citations inside ChatGPT, Perplexity, and Google AI Overviews. Here are the four levers and the minimum viable stack you can ship in a week.
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What Is llms.txt? The Annotated Spec, Working Examples, and Setup Guide
llms.txt is a markdown file at your domain root that gives AI crawlers a curated summary of your site. Here is the spec, our production file annotated, and a 20-minute setup guide.
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