Is GEO replacing SEO?

No. GEO sits beside SEO. Google organic still drives most clicks, and AI Overviews cite from Google's index, so a crawlable, schema-rich site feeds both. GEO adds the citation slot inside AI answers as a second place to win. We run them together.

How is generative engine optimization different from SEO?

SEO competes for the ten blue links using technical health, relevance, and backlinks. GEO competes for the citation slot inside an AI answer using citable passages, schema, llms.txt, and brand entity signals. The substrate is shared; the surfaces and metrics differ. SEO measures clicks; GEO measures citation rate.

How much does generative engine optimization cost?

It depends on site size and starting point, which is why we begin with a free AI-visibility audit and a written baseline before you commit. Most engagements run as a monthly retainer once the foundation is scoped. You see the audit and the plan first, then decide.

How do you measure AI citations?

We run a recurring panel of buyer-intent prompts against ChatGPT, Perplexity, and Gemini and capture whether your brand was cited, in what context, and with what link. We report citation rate and share of voice alongside Search Console rank and clicks. Baseline, mid, and final scores make growth measurable.

How long until our content gets cited?

Four to eight weeks is the typical first-citation window once the foundation is live: llms.txt, schema, citable passages, and a populated sameAs array. Citation rate climbs through months two and three, then compounds as more crawls reinforce the entity.

Should we hire a GEO agency or do it in-house?

A small team can ship the foundation by reading documentation. An agency becomes net-positive when the site grows past 50 pages, languages multiply, or off-site entity work needs real investment in YouTube, Clutch, and Wikidata. We do this full-time, bilingually, with scored evidence.

Do you work in English and Spanish?

Yes. We structure GEO for both markets in parallel (locale-specific schema, hreflang, and entity signals) with copy written from scratch in each language, never machine-translated.

Generative Engine Optimization

Get cited by AI, not buried by it.

We make AI assistants (ChatGPT, Perplexity, Google AI Overviews) cite your business when buyers ask. Generative engine optimization, structuring your site so AI cites it, run as a measured practice with scored audits.

Get your AI-visibility audit Book a discovery call

Starts with a free AI-visibility audit · monthly retainer · scored baselines before you sign · bilingual EN/ES delivery.

What is generative engine optimization as a service?

Generative engine optimization is the practice of structuring a site so AI assistants discover, understand, and cite it when they answer buyer questions. As a service, W2B runs it on four levers: citable 134 to 167 word passages an assistant can lift verbatim, JSON-LD schema that names your entities, an llms.txt summary AI crawlers fetch at query time, and brand entity signals (LinkedIn, Wikidata, and a populated sameAs array) that prove your business is real. We start every engagement with a scored AI-visibility audit, fix the foundation, rewrite the highest-intent pages for citation, and then measure citation rate across ChatGPT, Perplexity, and Gemini month over month. It is the same discipline that earns Google rankings, pointed at the AI answer box instead of the ten blue links. You get evidence (baseline, mid, and final scores), not a one-week trick that fades.

GEO for SaaS companies

SaaS buyers ask ChatGPT and Perplexity which tool to pick before they ever reach your pricing page. We turn your product, comparison, and docs pages into citable passages so the assistant names your product when the buyer asks the question that converts.

GEO for B2B service firms

When a prospect asks an AI assistant for "the best agency for X," the answer is built from citable, verifiable sources. We make your services, results, and expertise the citable source, so your firm is the one the assistant recommends.

What's included

AI-visibility audit

Scored baseline of crawl access, schema coverage, llms.txt, citable-passage density, and brand entity signals, with a prioritized, file-level fix list.

On-page rewrite for citation

Highest-intent pages restructured into question-shaped headings and 134 to 167 word answer passages an AI can lift verbatim and credit.

Schema markup

Organization, Service, FAQPage, and Article JSON-LD that names your entities so models ground answers in structured data, not guesses.

llms.txt and AI crawler config

A public llms.txt summary plus robots.txt rules for GPTBot, ClaudeBot, PerplexityBot, and OAI-SearchBot, so the assistants that cite are allowed in.

Brand entity signals

LinkedIn, Wikidata, YouTube, and Clutch aligned to your Organization schema and sameAs array, so AI assistants verify your business is real.

Citation reporting

Monthly citation rate across ChatGPT, Perplexity, and Gemini, with scored audits at baseline, mid-engagement, and final so growth is documented, not described.

How we work

Audit

We score where AI assistants stand on your site today and find the highest-leverage citation gaps.

Schema + llms.txt

We make your site machine-readable for LLMs before we write a single new word.

Rewrite for citation

We convert your top pages into citable answer blocks and add FAQ schema.

Entity signals

In parallel, we align LinkedIn, Wikidata, and YouTube to prove the brand is real.

Measure

Monthly citation tracking across ChatGPT, Perplexity, and Gemini. We iterate on what moves.

Tools and platforms

W2B audit engine

Our own scored audit (the w2b-audit engine) for AEO, GEO, schema, and crawl access.

Google Search Console

Indexation, impressions, and the impression-to-click gap that flags AI cannibalization.

DataForSEO

Keyword research, SERP scraping, and the LLM Mentions endpoint for citation tracking.

Schema.org Validator

Continuous JSON-LD validation and rich-results readiness checks.

llms.txt + robots.txt

AI crawler permissions and the structured site summary assistants fetch at query time.

LLM citation tracker

Recurring buyer-intent prompts against ChatGPT, Perplexity, and Gemini for mention rate and accuracy.

Frequently asked questions

Is GEO replacing SEO?

No. GEO sits beside SEO. Google organic still drives most clicks, and AI Overviews cite from Google's index, so a crawlable, schema-rich site feeds both. GEO adds the citation slot inside AI answers as a second place to win. We run them together.
How is generative engine optimization different from SEO?

SEO competes for the ten blue links using technical health, relevance, and backlinks. GEO competes for the citation slot inside an AI answer using citable passages, schema, llms.txt, and brand entity signals. The substrate is shared; the surfaces and metrics differ. SEO measures clicks; GEO measures citation rate.
How much does generative engine optimization cost?

It depends on site size and starting point, which is why we begin with a free AI-visibility audit and a written baseline before you commit. Most engagements run as a monthly retainer once the foundation is scoped. You see the audit and the plan first, then decide.
How do you measure AI citations?

We run a recurring panel of buyer-intent prompts against ChatGPT, Perplexity, and Gemini and capture whether your brand was cited, in what context, and with what link. We report citation rate and share of voice alongside Search Console rank and clicks. Baseline, mid, and final scores make growth measurable.
How long until our content gets cited?

Four to eight weeks is the typical first-citation window once the foundation is live: llms.txt, schema, citable passages, and a populated sameAs array. Citation rate climbs through months two and three, then compounds as more crawls reinforce the entity.
Should we hire a GEO agency or do it in-house?

A small team can ship the foundation by reading documentation. An agency becomes net-positive when the site grows past 50 pages, languages multiply, or off-site entity work needs real investment in YouTube, Clutch, and Wikidata. We do this full-time, bilingually, with scored evidence.
Do you work in English and Spanish?

Yes. We structure GEO for both markets in parallel (locale-specific schema, hreflang, and entity signals) with copy written from scratch in each language, never machine-translated.

Related services

Most engagements pull from more than one of these. Search and web compound. Web and automation compound. We can scope any combination together.

Search Dominance

See where AI cites you today

Start with a scored AI-visibility audit: exactly where ChatGPT, Perplexity, and Google AI Overviews cite you, and where they cite someone else. It's free to start, and the findings are yours to keep.